|Image of Google & Yahoo offices in Haifa. Both located in the same building (Photo credit: Wikipedia)|
Keeping your primary focus in view, here are seven economical tips to drive traffic to your affiliate site:
Writing Articles - Even though you might have a website or blog, it still makes sense to write and post content for online article directories such as EzineArticles, with links back to your site. Articles are viral and very effective in driving traffic to your website. What's great about article marketing is that it's absolutely free.
Social Media - Channels such as Facebook, Twitter, LinkedIn and Goggle Plus can be powerful vehicles for promoting your site and articles when used with caution. Promoting too aggressively can make you appear desperate, which can be a turnoff to most people. Rather than going for the hard sell, try inserting your promotions, in balance, with great value-added content.
Email Marketing - Instituting a newsletter to subscribers is a great way to establish yourself as an expert in your field, engage people and garner and a loyal following. Creating a relationship with your niche audience builds trust that will inherently compel them to click on links to your website or blog.
Blogs -... but not just any blog. Your blog must contain valuable content that is highly shareable and relevant to a large segment of people. Your subject line should be compelling enough that people will be drawn to click the link and view the content. Once they've landed on your site, it should create a strong desire to share it with others.
Google AdWords, Yahoo Search, etc. - Search marketing drives laser-targeted traffic to your site by allowing you to manage your own search campaigns. When running pay-per-click advertising you have to be mindful to manage, monitor and track your pay-per-click campaign carefully to ensure you're allocating your budget wisely and targeting your market effectively.
Search Engine Optimization - You cannot reply on any of the above methods without focusing on SEO. Search engines crawl the web scanning sites for indexing purposes and you want your site to be fully optimized to take advantage of their rankings. Here are some facts you should be aware of: First, sites are ranked according to popularity; consequently, your site ranking is heavily dependent upon your site linking to other sites. The more people reference your site, the more popular it will become. Second, search engines love content that is rich with keywords that accurately reflect what your site is about; the operative word being 'rich' keywords rather than an abundance of keywords. A site with an abundance of keywords will be translated as a SPAM site and totally overlooked by search engines.
Live Networks - Meet-up groups, networking events and other live exchanges are viable options for offline advertising. You interact with people in person, face-to-face, tell them about yourself and leave them with a business card, flyer or brochure containing your link.
Affiliates- configure your website or blog into a money-making vehicle by promoting a wide-range of ACH merchant partners.
Merchants - partner with ACH and harness the power of a global sales force that is eager to perform on your behalf.